Polaroid's heart stopped beating a long time ago, but its brand has marched on in a number of zombified
licensing agreements and
celebrity hook-ups. The latest of those deals, however, might just have a glimmer of soul in its bugged-out eyes: Sakar International, the long-time owner of
Vivitar, has acquired the rights to develop a "line of Polaroid-branded digital still cameras and digital video products" for sale in North America and parts of Latin America. The press release after the break gives no clue as to what might make these new Polaroids different or special, but hopefully someone is about to give that some thought.
Continue reading Polaroid cameras back from the dead (again) after deal with Vivitar-owner Sakar
Polaroid cameras back from the dead (again) after deal with Vivitar-owner Sakar originally appeared on Engadget on Wed, 11 Jan 2012 15:37:00 EDT. Please see our terms for use of feeds.
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